Find+Share: Rhetorical Tropes

Gene Federico's design for Woman's Day magazine is a great example of a visual pun. The playoff of the close proximity of the two letter 'o' in the word 'go out' is a very memorable solution to reinforce the copy. To stay in the theme of bicycles, Arnold Schewartzman's cycling poster for the Los Angeles Olympics is another historic example of a visual pun. The tires of the three bicycles creating the rings of the Olympics.

Gene Federico. Woman's Day. 1953 

Arnold Schewartzman. Los Angeles Olympic Cycling Poster, 1984

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