Pathos
Cleverly integrated imagery with the actual product. The typography and colors also evoke a warm, satisfying, and happy feeling
Logos
Includes instructional diagrams for how to use the product with accurate illustrations. Very straightfoward with the neutral sans-serif type, but the colors feel fresh and friendly.
Ethos
The focus on the large date and slogan "Impossible to copy" instantly creates an authority. The stylistic feel contributes to the historic 1975 era with the use of retro orange.
aaand we just really loved this.
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