Movie Posters & DVD Covers

Personally, one of the most memorable movie campaigns dealing with environmental issues that are memorable and haunting are the posters for the Day After Tomorrow movie. What makes them so effective is that the imagery alone is enough to communicate the concept on both a domestic and international level. They use small portions of iconic symbols that represent particular areas immersed in the severe weather inclinations of global warming to illustrate the concept. Being able to recognize any of these locations causes a emotional reaction that hits close to home for many people.

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