SX: Dieter Rams - Final

Dieter Rams creates products that blend seamlessly into our lives. They harmonize and enhance our everyday experiences. A Life by Design speaks to the importance of his ten principles through the context of time and their relationship with people along the way.

Our exhibition is divided into two floor: experience and context. The experience space replicates an actual home. It allows visitors to follow the narrative of three different personas as they discover the different roles Rams’ products play within their lives. Upstairs is the context space. It overviews the experience space to allow visitors a moment to reflect on the narrative below.

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