Typographic Campaign (Part 2) - Bus Wrap Iterations & Billboard Revisions

The next step of the campaign project is to design buses with our kit of parts. Each bus must have a corresponding billboard in which it is formally and conceptually cohesive with. Speaking about concept, the buses are a perfect object to help reinforce my campaign notion of movement through time because buses indeed move about. Although it has been quite a challenge trying to fit the necessary elements into the design that will allow it to be visually compelling yet remain legible, I have very much enjoyed this project. Out of all of the assignments done up to this point, this one is by far my favorite. I look forwards to seeing this campaign in its entirety when all is done.

Bus Wrap Iterations:

Billboard Revisions: