T1: Find & Share - Issue 45

FLOZ is a French trio of graphic designers founded in 2009 by Kathia Saul, Rémi Andron and Thiébaud Chotin who graduated from the Ecole de Condé and from Les Gobelins. The three friends teamed up as a cooperative of creative talents, aiming to provide their clients with contemporary communication and visibility through editing, web design and illustration. Their work is often geometrical, pure and high in color. In their collaboration with the French fashion and culture magazine, WAD, the trio used angled grids to create a dynamic spread that varies from page to page.

I don't know much about page layouts, but it is logical for certain types of magazines to use particular grid patterns in decisive ways. Because WAD's target audience is geared towards a younger demographic that associates with various subcultures, the inconsistencies in their spreads are relevant. I might be over analyzing this idea, but subcultures in general act in rebellion against the dominant culture. The spreads only reinforce the idea of non-conformity and anti-regularity. In relationship to our current assignment, how could we have organized our spreads differently to help reinforce the elements we're representing. I'm sure some of were already thinking this way, and I commend you guys for thinking critically.

Some of these grids are difficult to classify because I'm not sure whether to count the areas created by the angle as a column or not.

3 Column Grids:

2 Column Grid:

This is a question mark:

Either 4 or 5 Grid:

Images from http://www.behance.net/gallery/WAD-Magazine-issue-45/560775

No comments:

Post a Comment