The Typeface: Laser Gun Specimen Round I

Laser Gun is inspired by our fascination with western styles and futuristic sci-fi themes. I wanted to develop a typeface that would embody the youth culture of today, using these visual trends to modernize common street brand identities. Street culture is often represented with script, graffiti, and black letter typefaces and while these faces are still relevant to the culture, I believe they are limiting the spectrum of the actual demographic.