Logo Build: 5 Concept Sketches

Modern, elegant and timeless. These are the elements that encompass 816 Recording. The brand mark alludes to a metronome (noise feed/record needle), but also a compass which points north to the stars above. In my directions below I focused on different ways to play with the directionality and symbolism of the brand mark with the concept of stars. which was a second element of the brand. However, after much consideration I went with the first approach below. The needle will spin to allude to both a compass and record player while simultaneously revealing a solar system. Immediately after the wings of the brandmark will swing upward then push down to reveal the remainder of the brandmark.