Reading Response & Notes: Design Research

Designing for Interaction: Design Research

Design research is pulled from many disciplines and has many methods. It is the act of investigating the prospective audience in their natural environment to gather details that the designer may have not known before. Insight from research can help shape a project, making it more useful to the user as well as preventing costly mistakes due to lack of knowledge about the audience. Designers are often working with cultures that are unfamiliar and not only is research helpful in collecting insight, careful analysis can help spark new ideas.

Design Research by Ed. Brenda Laurel, p 22-23, 30-33, 36-37

+ The "mass market" mentality is in the U.S. is changing, we are moving towards diversity
+ People have learned to choose how they spend their time and money on individual beliefs
+ Qualitative design research is learning about the people by listening to them, watching them or experiencing their lives first hand.

+ Anthropology is the study of human behavior: how people experience and make sense of what they themselves and others do
+ The practice, artifacts, sensibilities and ideas that constitute and inform our everyday lives
+ We don't realize how and to what extent we are participating in and therefore shaping culture
+ Situatedness means the multiple ways people consume and integrate designed artifacts into their lives through interaction
+ Ethnography involves the study of a small group of people in their own environment
          - attempt to get a detailed understanding of the life and circumstances of fewer people
          - significance in detail in the relatively narrow scope

+ An alliance with sociologists and designers will help to reshaping consumer culture in unexpected and positive ways
+ Conducting field research can help to delight people
+ Equation as opposed to the production side

Visual Communication by Jonathan Baldwin, p 74-77, 96-97
+ Culture according to Raymond Williams
          - The process of a society's intellectual, spiritual and aesthetic development
          - The particular way of life of a people, period or group
          - The works and practices of intellectual and especially artistic activity
+ Popular culture
          - Phenomenon evolving out of the consumerist
          - it's products are accessible and mass-produced
          - Work deliberately setting out to win favor with the masses or specific communities
          - Culture produced by industry and consumed and popularized by word of mouth and the media
+ Subcultures refers to any minority group with a shared set of beliefs, values, or lifestyle that resists the dominant culture
+ Subcultures are a spontaneous reaction to something in the dominant culture
          - Expresses itself by appropriating and reinterpreting the symbol of that culture
+ Analysis of subcultures are problematic
          - They tend to be selective
          - They tend to be overly romanticized
          - The spontaneous aspect of subcultures might become loss in the articulation of the their signs
+ Subcultures include a respect for an internal group hierarchy and the use of rituals

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