Typographic Campaign (Part 2) - Experimental Analog Iterations & Digital Revisions

For this portion of the project, we were asked to revise our digital iterations and create multiple analog experimental typographic compositions that utilized the principles gradation, repetition, anomaly, texture, space, direction and concentration. We were also asked to prepare a concept for our campaign about what design is using the quote from part one of the project as well as two others that work together to help reinforce our concept.

Campaign Idea:

Design remains with us throughout time, it was with us in the past, it influences us in the present, and propels us in the future.

"To create a memorable design you need to start with a thought that is worth remembering."
- Thomas Manss

"Design is the opportunity to continue telling the story, not just to sum everything up."
-Tate Linden

"Design creates culture. Culture shapes values. Values determines the future."
- Robert L. Peters

Digital Iterations:


Analog Iterations:

Direction: Cut out foam core
Anomaly: Letterpressed
Concentration: Letterpressed
Repetition: Screen print
Texture - Screen print
Gradation - Cut out metallic paper
Space: Printer transparencies

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