S/O/T/O (State of the Obvious)

I'm really interested in branding so I thought I'd share this very clever and fun collection that MashCreative is working on. If you haven't already noticed the obvious, then maybe you should look a bit harder. Anyways, the collection has a very simple concept, but what makes it so effective is their consistent use of obvious statements on all aspects of their product. This can be seen on all of the packaging such as on the mug box which states "This is my Mug Box". One item that I particularly enjoy is "This is my Degradable Polythene Postal Bag."

Photos from http://www.behance.net/MashCreative